Running a vendor RFP is time-consuming, politically sensitive, and difficult to defend if it is ever questioned. Culpepper RFP manages the entire process as an independent third party — detailed, documented, and free from provider conflicts of interest.Running an RFP is time-consuming — and it’s hard to do well while you’re managing everything else.
what we do…
When a Fiduciary Decision Is Challenged, the Review Starts With Your Process
Regulators and courts do not begin with the outcome of a vendor decision. They begin with how the decision was made: What criteria were used? Who was compared? What was documented?
Most organizations don't have the time, internal expertise, or documentation practices to run that process well — especially while managing everything else. That is the gap Culpepper RFP fills.
RFP and Evaluation Services We Provide
Retirement Plans
401(k), 403(b), and pension plan advisor RFPs
Recordkeeper searches and evaluations
Pooled Employer Plan (PEP) evaluations
Health & Welfare Plans
Benefits broker and consultant evaluations
MHPAEA comparative analysis support
Endowments & Foundations
OCIO manager searches
Investment advisor RFPs for E&F portfolios
Specialized Evaluations
DOL cybersecurity audit firm selection
Actuarial services
Audit services
Start Where You Are: Benchmark, RFI, or Full RFP
Not every situation calls for a full RFP. We offer three levels of evaluation — and part of our job is telling you which one you actually need.
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Level 1 — Fee & Service Benchmarking
Not sure an RFP is warranted? Benchmarking compares your current fees and services against the market — and gives you a documented basis for deciding whether to go further. [Learn About Benchmarking]
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RFI Evaluation
A structured Request for Information gathers market fee and service data without the full commitment of an RFP — useful when you need a current market read to inform committee decisions.
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Full RFP Evaluations
A complete, independently managed search: evaluation criteria, vendor comparisons, documented scoring, finalist support, and a decision file you can stand behind.
No Provider Relationships. No Conflicts. No Products to Sell.
Culpepper RFP does not sell brokerage, consulting, recordkeeping, investment management, or insurance products. We have no financial relationships with the providers we evaluate — no revenue sharing, no referral fees, no placement arrangements.
That independence is what makes the evaluation credible. Every recommendation is supported by documented criteria, structured comparisons, and a complete record of how the decision was reached — the kind of file that holds up under committee review, counsel review, or regulatory scrutiny.
Led by Someone Who Has Sat on Every Side of the Table
Culpepper RFP is led by Jay Gepfert, who has spent his career on every side of the fiduciary table: investment manager, DC and DB recordkeeper, investment advisor and OCIO, plan fiduciary, investment committee chair, and board member.
That perspective matters in an evaluation. Jay knows how providers price, how they present, and where the gaps between the proposal and the reality tend to appear — because he has written those proposals, and he has evaluated them.
Trusted by ERISA Counsel, Plan Sponsors, and Committees
Most of our engagements come by referral — often from ERISA attorneys who need an evaluation their client can defend. We work directly with HR and benefits leaders, CFOs and finance executives, investment committees, and endowment and foundation portfolio owners.
“ We were very pleased with the process, the communication, and the final result. Culpepper RFP kept the project on schedule and made what could have been a complicated evaluation much easier to manage.”
— Corporate HR, Benefits broker evaluation
Our References Are Our Clients — All of Them
Our clients engage us for independent evaluations at sensitive moments — often at the direction of counsel — so we don't publish named testimonials or case studies. Discretion is part of the engagement.
What we offer instead is stronger: 100% of Culpepper RFP clients can act as a reference, a standard we've maintained since the firm began. When you're seriously evaluating whether to work with us, we'll connect you directly with organizations similar to yours in size, plan type, and situation — and you can ask them anything.
Common Questions About Independent RFPs
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ERISA does not explicitly require an RFP, but it does require fiduciaries to follow a prudent, documented process when selecting and monitoring service providers — and to ensure the fees paid are reasonable for the services received. When that process is reviewed by the Department of Labor or challenged in litigation, a structured, independent RFP is the clearest evidence that the duty was met. The requirement is the process; the RFP is how most plan sponsors demonstrate it.
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If your team lacks the time, market data, or documentation practices to run a structured evaluation, outsourcing to an independent third party is usually the more defensible path. An outside evaluator brings current market benchmarks, removes internal politics from the comparison, and produces a complete decision record — typically while consuming far less executive time than an internal effort.
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A provider evaluating its own competitors has an inherent conflict of interest, even with the best intentions. The evaluation may be thorough, but it is difficult to defend as objective if the process is ever reviewed. An independent evaluator with no financial ties to any bidder removes that question entirely.
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Yes — and the obligations are expanding. The Consolidated Appropriations Act (CAA) extended fee-disclosure requirements to group health plans, which means plan sponsors are now responsible for understanding what their brokers and consultants are paid, from every source, and confirming that compensation is reasonable. The scrutiny that reshaped retirement plans — fee transparency, documented provider selection, litigation over process — is now arriving in health benefits. A documented broker evaluation is how sponsors get ahead of it.
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Most plan sponsors benchmark fees and services every one to two years and conduct a full market evaluation every three to five years, or sooner when circumstances change — a plan merger, a service issue, provider consolidation, or a material fee change. Regular, documented review is itself evidence of ongoing fiduciary oversight.
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Benchmarking answers whether your current fees and services are reasonable relative to the market; an RFP answers whether a better arrangement is available. Benchmarking is often the right first step — and if the results are competitive, it may be all you need. We tell clients which level their situation calls for before any engagement begins.
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Most full RFP evaluations are started and completed within 90 days, with exceptions in both directions depending on the provider category and complexity. Fee and service benchmarking typically takes about a month, and an RFI roughly 60 days. We confirm the timeline during scoping, before the engagement begins
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A defensible RFP has four elements: evaluation criteria established before proposals are reviewed, a consistent comparison applied to every bidder, documentation of how each decision was reached, and independence from the providers being evaluated. Outcomes can be debated; a sound, documented process is what withstands revi
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Culpepper RFP is paid directly by the client, with the fee disclosed in full before the engagement begins. We accept no compensation from providers, brokers, coalitions, or vendors — no referral fees, no revenue sharing, no placement arrangements — and our fee does not change based on which provider is selected. Fees vary with the scope of the engagement, and we quote them after an initial conversation about what your situation requires.
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Yes — every client we've ever worked with. 100% of Culpepper RFP clients can act as a reference. Once you're seriously evaluating an engagement, we'll connect you with organizations similar to yours, and what you ask them is up to you.
RFP Evaluations, DOL cybersecurity consultant evaluations
Not Sure What Level of Evaluation You Need?
Schedule a call with Jay to talk through your situation. You will leave knowing whether an evaluation makes sense, what level fits, and what the process would look like — whether or not you engage Culpepper RFP.
Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purpose of any specific securities, product, service, or investment strategy. Investments involve risk and unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified advisor, tax professional, or attorney before implementing any strategy or recommendation discussed here.