Big Ideas, Real Impact

Dawn Gepfert Dawn Gepfert

Why Timing Matters: The Overlooked Seasonality of Broker Evaluations

For many plan sponsors, broker and vendor evaluations tend to follow a familiar pattern.

They happen late in the year — often just months before open enrollment.

At that point, the focus is immediate and practical:

  • Finalizing plan design

  • Confirming pricing

  • Preparing employee communications

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Dawn Gepfert Dawn Gepfert

What ERISA Attorneys Wish Plan Sponsors Understood Earlier

Most plan sponsors do not interact with ERISA attorneys until a problem has already surfaced.

Sometimes it is a regulatory inquiry.
Sometimes it is litigation.
And sometimes it is simply a concern that something about the plan’s oversight process may not be fully aligned with fiduciary expectations.

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Dawn Gepfert Dawn Gepfert

How Private Equity Is Reshaping the Benefits and Retirement Landscape

Over the past decade, private equity has significantly accelerated consolidation across the retirement and benefits industries.

Brokerages, consulting firms, recordkeepers, and third-party administrators are increasingly being acquired or backed by private equity investors.

For plan sponsors, this shift raises an important question:

How does private equity ownership affect the service providers responsible for managing critical benefit programs?

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Dawn Gepfert Dawn Gepfert

Should Plan Sponsors Conduct an RFP — or Is Benchmarking Enough?

Should Plan Sponsors Conduct an RFP — or Is Benchmarking Enough?

One of the most common questions plan sponsors ask when evaluating benefit plan service providers is simple:

Do we need to run a full RFP, or is benchmarking sufficient?

The answer is rarely absolute. What matters most is not the specific tool used, but whether the review process is thoughtful, impartial, and defensible.

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Dawn Gepfert Dawn Gepfert

Why Your Internal RFP May Not Hold Up in Court

Most plan sponsors assume that their internal RFP process is “good enough.” They compare a few vendors, pull together a committee, and settle on a partner they trust. But under ERISA, “good enough” doesn’t hold up.

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